About the course

Cold Calling Masterclass for Real Estate Agents is your step-by-step blueprint to mastering the phone calls and landing more listings. This course is both for new agents or seasoned pros looking to sharpen your edge; it teaches you exactly what to say, how to handle objections, and how to convert cold leads into warm opportunities. Through practical scripts, live call strategies, tracking systems, and proven frameworks, you’ll build the confidence and skills to consistently set appointments, win trust, and grow your business — one call at a time.

Curriculum

10 Chapters · 53 Lessons

  1. 1

    Introduction to the Course

    1. (Included in full purchase)

      Welcome to the course

    2. (Included in full purchase)

      Course Overview

  2. 2

    Module 1: Sales Psychology & the Cold Calling Mindset

    1. (Included in full purchase)

      Introduction to Module 1

    2. (Included in full purchase)

      Lesson 1: Rewiring fear around rejection and building confidence on the phone

    3. (Included in full purchase)

      Lesson 2: Understanding buyer and seller psychology

    4. (Included in full purchase)

      Lesson 3: How top closers structure their conversations

    5. (Included in full purchase)

      Lesson 4: Daily mindset rituals for consistency

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      End of Module 1 Quiz

  3. 3

    Module 2: Setting Up Your Cold Calling System

    1. (Included in full purchase)

      Introduction to Module 2

    2. (Included in full purchase)

      Lesson 1: What tech/tools you need (CRM, dialer, call tracking)

    3. (Included in full purchase)

      Lesson 2: Organizing your lead sources: FSBO, Expired, Circle, and More

    4. (Included in full purchase)

      Lesson 3: Time-blocking & batching: how to structure a 3-hour lead generation block

    5. (Included in full purchase)

      Lesson 4: Call tracking dashboards & how to measure success

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      Lead Tracker & Outreach Planner: FSBO, Expireds, and Circles

    7. (Included in full purchase)

      End of Module 2 Quiz

  4. 4

    Module 3: The Cold Calling Blueprint

    1. (Included in full purchase)

      Introduction to Module 3

    2. (Included in full purchase)

      Lesson 1: Exact scripts for FSBO, Expireds, Circle Prospecting

    3. (Included in full purchase)

      Lesson 2: Adapting the tone and flow to your personality

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      Lesson 3: The intro, value hook, pivot, and close structure

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      Lesson 4: When to push forward vs. when to back off

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      End of Module 3 Quiz

  5. 5

    Module 4: Objection Handling Mastery

    1. (Included in full purchase)

      Introduction to Module 4

    2. (Included in full purchase)

      Lesson 1: Most common objections & how to flip them

    3. (Included in full purchase)

      Lesson 2: Frameworks: Acknowledge–Bridge–Close and Feel–Felt–Found

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      Lesson 3: Practicing live rebuttals for FSBO, Expired, and Sphere

    5. (Included in full purchase)

      When a prospect tells you that “we already have an agent,” the first thought that should come to your mind is to respect their agent-prospect relationship, but you should also ask them softly whether that relationship is informal or formal. You should not

    6. (Included in full purchase)

      Overcoming Objections: Script & Strategy Practice Worksheet

    7. (Included in full purchase)

      End of Module 4 Quiz

  6. 6

    Module 5: The 8x8 Follow-Up Formula

    1. (Included in full purchase)

      Introduction to Module 5

    2. (Included in full purchase)

      Lesson 1: Converting cold leads with 8+ touches

    3. (Included in full purchase)

      Lesson 2: When to call, text, email, or send DM

    4. (Included in full purchase)

      Lesson 3: Creating urgency without sounding desperate

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      End of Module 5 Quiz

  7. 7

    Module 6: Turning Appointments into Listings

    1. (Included in full purchase)

      Introduction to Module 6

    2. (Included in full purchase)

      Lesson 1: What to say when setting the appointment

    3. (Included in full purchase)

      Lesson 2: How to qualify a motivated seller

    4. (Included in full purchase)

      Lesson 3: What to Do Between “Yes” and the Actual Appointment

    5. (Included in full purchase)

      Lesson 4: Pre-listing prep that builds trust before the meeting

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      End of Module 6 Quiz

    7. (Included in full purchase)

      From “Yes” to Signed Listing: Appointment Conversion Practice

  8. 8

    Module 7: Social Selling & Lead Boosting

    1. (Included in full purchase)

      Introduction to Module 7

    2. (Included in full purchase)

      Lesson 1: How to repurpose cold call convos (conversation) into social content

    3. (Included in full purchase)

      Lesson 2: DMs, Instagram Stories, and video strategy to warm leads

    4. (Included in full purchase)

      Lesson 3: Integrating email campaigns with your call list

    5. (Included in full purchase)

      Lesson 4: How to get 10–15 seller leads a week from free posts

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      End of Module 7 Quiz

  9. 9

    Module 8: Coaching for Continuous Growth & Compliance Essentials

    1. (Included in full purchase)

      Introduction to Module 8

    2. (Included in full purchase)

      Lesson 1: The Power of Coaching for Real Estate Cold Calling Success

    3. (Included in full purchase)

      Lesson 2: Understanding TCPA & Do Not Call Lists — Staying Legally Compliant

    4. (Included in full purchase)

      Lesson 3: Licensing Boundaries to ensure Ethical Cold Calling Practices

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      End of Module 8 Quiz

    6. (Included in full purchase)

      Cold Call Checklist

  10. 10

    End of Course

    1. (Included in full purchase)

      End of course message from instructor

Meet you Instructor

Kayla Dieppa is a seasoned real estate expert with over a decade of hands-on industry experience. Starting her journey in 2014 as a real estate assistant, she quickly climbed the ranks to become an associate broker, working with major hedge funds, REO companies, and guiding hundreds of first-time homebuyers. With over 500 homes sold and a reputation built on professionalism, results, and client care, Kayla’s career spans high-performing markets in Atlanta and Pennsylvania. In addition to her sales success, Kayla is the author of investment books and the creator of multiple real estate investment courses. As a team leader, educator, and mother, she brings a unique perspective to her teaching—balancing the demands of life while delivering top-tier service. Through this course, she’s here to equip you with the tools, scripts, and mindset needed to confidently cold call, convert leads, and grow a thriving real estate business.

Stop Getting Shut Down—Start Turning Cold Calls into Listings

Unlock the exact scripts, rebuttals, and psychology-backed strategies used by top realtors to get past "I'm not interested" and land real appointments that lead to real commissions.

$99.00

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